Dual pricing for credit card processing
Dual pricing shows two prices: a cash price and a card price. Customers see both and pick how to pay. The card price covers the card fee, so you keep more of each sale.
What is dual pricing?
Dual pricing credit card processing means every price has two numbers. One is the cash price. One is the card price. Your machine shows both at checkout, and the receipt shows both too.
Credit card dual pricing works a lot like a gas station sign with a cash price and a credit price. Customers already understand it.
Dual pricing vs. cash discount
Both programs can eliminate your card fees. The difference is what you post.
- Cash discount: you post the card price. Cash buyers get a discount.
- Dual pricing: you post both prices side by side.
Some businesses like showing both prices. Some like one simple price. Your rep helps you pick what fits your counter and your customers.
What you need for dual pricing
- A machine that shows both prices at checkout, like Clover, Valor or Dejavoo.
- Price labels or a menu that show both prices.
- Receipts that show the cash price and the card price.
Your rep sets this up with you, so your first day runs smooth.
Questions
What is dual pricing?
Showing a cash price and a card price for each item. Customers pick how to pay. The card price covers the card fee.
Is dual pricing legal?
Yes, when it is set up right. Card brand rules and state laws set how prices must be shown. We can set up businesses in all 50 states, the right way for each state.
Is dual pricing the same as a cash discount?
Close, but not the same. A cash discount posts the card price and takes money off for cash. Dual pricing posts both prices.
Do I need dual pricing labels?
Yes. Your price labels or menu need to show both prices. Your rep tells you exactly what to put up.
See what you could keep.
Send us a recent statement. Your rep shows you every fee and a real quote.